Forward PR Guide #1 :: Internal Communication
Note from the editor: We have a new addition to Forward’s collection of content: Forward PR Guides. You can read more about them at our PR Basics page in the main part of the site, but our main objective with this new initiative is to provide a series of comprehensive guides to act as primers for PR newbies and refreshers for more seasoned folks. Originally, we were calling this “PR 101″ and planned to list them in that blog category. They’ll still be listed there, but - because each of these guides is SO thorough, follows a consistent format, and is part of a rather specialized series - they’ll also be featured in their own exclusive category. The articles are thoughtfully written by industry professionals (who we very much appreciate!) and will be posted periodically, hopefully once every few weeks or so. We hope to slowly accumulate a good list of guides over time and build a solid resource for easy reference.
Enough from me! Our first piece addresses internal communication and is from Lee Hopkins, whose bio is included at the end of the article. So thank you to Lee for taking the time to put this together. Enjoy!
-Erin Caldwell, Managing Editor
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What is ‘Internal Communication’?
Internal communication is a subset of effective business communication, which is built around this simple foundation: communication is a dialogue, not a monologue. In fact, communication is a dual listening process.So Internal Communication, in a business context, is the dialogic process between employees and employer, and employees and employees.