Forward Podcast 34 :: Getting Hired in a Google World

After a rather unusual introduction from your hosts, Luke Armour and Paull Young, we roll the recording Paull did at Podcamp Boston with some thought leaders in the online public relations and marketing space. Featuring Bryan Person author of the Bryper Blog and the voice of the always informative New Comm Road podcast as well as Anna Farmery all the way from England of the Engaging Brand blog and podcast.

Show Notes:

  • 00:13 A very Young/Armour Intro
  • 01:16 Housekeeping:
  • 07:50 Interview with Bryan and Anna
    • 09:10 Global vs Local hiring/Cultural Shifts
    • 11:36 Social Media Resume
    • 13:40 PR Tools You Need
    • 15:30 Personal vs. Professional Online activities
    • 18:12 Anna mentions Wal Mart stats and follows up via email with “Ryan Lohen of Wal Mart Stores Inc said in Wall Street Journal that he spends 1-2 hours per week searching through blogs for new talent or information about candidates. He says that he had filled 125 vacancies that way…”
    • 20:45 Legal Issues
    • 23:00 Wrap Up

Please leave your comments for Paull, Luke, Anna or Bryan about this podcast or any ideas you have for future podcasts. We are here to serve you! Well, Paull is, Luke is here to sip drinks with tiny umbrellas.

Listen Now:


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Job Seeking Advice for New PR Grads

Warren Johnson of the Unsolicited Marketing Advice blog has written a great post that I wanted to pass along to our Forward readers. If you already graduated and could use some help settling into (or kicking off) your PR career, his tips are key. Even if you don’t graduate for another couple months (or years) — now is definitely the time to take the initiative to prepare yourself. I suggest using this as a checklist to help make sure you’re properly prepared.

Warren was gracious enough to allow me to include the post here in its entirety for your perusal. (The post can be found in its original location here.)

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Here are a few tips for finding your first job in public relations.

1. Know how to get your foot in the door
John January and Tug McTighe had a fairly long riff on job seeking tips for creative types (including copywriters, of course) in their August 7, 2006 edition of the American Copywriter podcast. Some key points:

Some Good Lessons From Some Baaaaad Resumes

Haha — I really have nothing to add.  Just read, be amused — but most importantly — do not make these mistakes!

My favorite under things not to include:

“I am attending college to obtain two degrees and three certificates in the field of Computer Science. In my spare time I like to work on my computer and do various activities with my girlfriend.”

Hat tip to Tiff.

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Advice for Young PR’s Blogging on Politics

This week a comment was posted to my blog asking for advice for a young PR pro who has a number of blog postings published regarding politics.

Here is some of the comment, which was posted by Jennifer Shulz.

“I am a pr student who has quite a history of political involvement. I feel that I cannot personally go into “cave mode” and become uninvolved in politics. I currently do not blog about pr however, just politics.”

“I also am at a loss as how to present this experience on my resume when I am applying to positions that are not necessarily politics-related. I have typed up several versions of my resume, sometimes listing political affiliation and other times not. Should I forgo the listing of my political experience altogether?”

I’ve got a few views on this, which I will share here. But I’d love to open Jennifer’s questions up to the Forward readership. I’ll put forward some advice about political blogging, but resumes aren’t my forte.

Read the rest of this entry »

Resume Tips :: Part 1

I recently had a discussion with a Director of Human Resource Services for a large company about resumes, interviewing, and other areas in the job-search process. I would like to take this opportunity to share with you some of the suggestions that she and I discussed. My next few posts will pertain to this, but for now I would like to start with guidelines for preparing a resume. I have previously posted some suggestions on resume preparation, but these are some further suggestions coming directly from that Director of HR Services that I thought you all might find helpful.

Resume Preparation

1. The most important rule: put your cell phone number (or work number) on your resume. Interviewers will try to call you during the day and you should make it as easy as possible for them to reach you immediately and directly with no phone “tag.”

2. Put your email address on the resume, preferably in a “link” format if emailing the resume.

3. A resume is a marketing piece; make sure you list your achievements, awards, and accomplishments on the resume. These are historical facts that distinguish you from other similarly qualified candidates.

Read the rest of this entry »

To attach … or not to attach?

I know — or i’ve heard — that it’s baaaad to send journalists emails with press releases as attachments. Well, unless you get permission beforehand. But how does this translate into a tip for the job hunt?

So attachments are a pain, and you want to make things as painless as possible — and hopefully rather pleasant — for whomever you’re sending your cover-letter email and resume to … so I ask, does that no-attachments recommendation apply to employment inquiries?

I have my resume online, so it’s easy for me to link to my own site (or even my resume PDF) from the body of any email. But will that just confuse the person I’m sending it to because they’re used to looking for an attached resume?

Let’s dispel some rumors and clear the confusion. What do the professionals think?

The Myth About Resumes

Have you ever heard the declaration Resumes should never be longer than one page? Countless job-seekers spend valuable time sitting at the computer screen decreasing margins, minimizing font sizes, and cutting out valuable information in the attempt to not violate this cardinal rule of resume writing. The end product is a jumbled, unclean-looking document that is most likely missing information that would be useful to the recruiter and/or hiring manager.

This resume myth has been communicated for as long as I can remember from college and university career counselors, professors, and even those in the workforce. While there is some relevance to the one page resume argument, which I will discuss in a moment, I am here to tell you that for most resume purposes, this myth is FALSE!

Some individuals coming out of college are attempting to stretch out their resume information simply to fill one page; others are struggling to cut as much as possible without losing the relevancy of information to cram it on a single page. This is not the desire of most recruiters. A good recruiter wants to determine who is the best match for the position given the job candidates education, background, and experience. To determine the above criteria, the recruiter and supervisor need specific and accurate information that is relevant to the position.

In preparing your resume, pick the information that is most relevant to the position you are applying for and the company and provide the most information in those areas. For example, if you are applying to a public relations position and have previously worked a PR internship, use several bullet points under that job to give the recruiter a very accurate picture of what you did on that job. At the same time, detailed statements of job requirements when you worked at the local coffee shop are not necessary; a brief, general picture will suffice.

My point here is that you know what aspects of your work and activities are relevant to the position. Do not sacrifice developing these areas for the sake on a one page resume. Put yourself in the recruiters shoes. If you were looking to hire yourself for this position, what information would you want and need to know? If providing that information requires a second page, then that is perfectly okay.

The only occasion in which a two-page resume is not appropriate is when it is full of fluff. There is no need to carry a resume on to two pages when it is packed with irrelevant information. Only go to a second page when it is completely necessary due to a large amount of important information.

Tips for Your Resume:

  • Never go below font size 10 or above font size 12
  • Use a simple, professional font (Times New Roman or Arial)
  • Do not make your margins less that inch (Many people drastically decrease margins to have more space. Running your words close to the edge of the page leaves a very unprofessional look to your resume and makes it difficult to read. One inch margins are best, but inch in acceptable as well.)
  • Your name should be bolded and centered at the top
  • Make it easy for the recruiter to get in contact with youcontact information
  • School names should be in bold
  • Company Names should be in bold
  • Put your name and page number as the header on each page AFTER PAGE 1

These are simply basic suggestion for the style of your resume. If you have any specific questions about resume styles or content, you may submit your question here.

Basically submit a neat, professional-looking resume, without sacrificing important information. As long as your resume information is relevantforget the resume myth. Finally, remember that ever recruiter is different and their aesthetic preferences are different for the appearance of the resume. However, the necessary information remains constant. Stick with the information that matches your skills, talents, experiences, and activities to the job at hand.

*Do not carry your resume beyond two pages unless it is curriculum vitae, which probably does not apply to any of you.