As a spin off to Leo Bottary’s great post about “Basic Assumptions and The News Media,” I’d like to pose the question “How do you avoid being misquoted?”
Like many PR folk, I’ve had clients who were afraid of media interviews - clients who absolutely despised the idea of talking “on record” with reporters. In my experience, it usually stemmed from a horrible misquote experience years back.
My solution was to revisit that exact bad experience with them, and explain how I would have managed the interview process differently - via key messages, talking slower when giving complex answers, reiterating numbers and messages s/he didn’t want misquoted, following up with clarification via email, etc.
Once the client realized just how much s/he (or their PR person) didn’t do to manage the interview the last time, s/he was willing to try it again with the added tactics for preventing misquotes.
So, what counsel do you give clients to prevent misquotes during the interview and, as the PR advisor, what steps can you take before and after the interview to assure the most accurate quote?
Technorati Tags: pr, public relations, media relations, media interviews
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Posted in Interviews, Public Relations, Media, PR 101 January 15th, 2007 by Todd Andrlik | 13 comments
I gave a short guest lecture on social media at one of my MBA classes this past week. I told the class I believe there is a positive linear correlation between the amount of PR elements offered to reporters and the quantity/quality of media coverage generated.
Assuming there is real news value with the announcement/release, PR pros will almost always see an increase in the quantity and quality of media coverage when more “elements” are offered to reporters. PR elements include a well-written press release, source interviews, pre-written quotes, images, audio, video, third-party expert interviews, etc. - all of which are easily accessible in a social media press release.
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Posted in Public Relations, Media, Marketing, Technology, PR 101, New Media November 20th, 2006 by Todd Andrlik | 3 comments
Leo Bottary of Hill & Knowlton recently covered a range of topics helpful to junior staffers. He closed the blog series on the topic of client presentations by providing some valuable senior perspective and pointers.
Unfortunately, Leo failed to mention perhaps the biggest and most important trend in presentations today. Differentiation. Or, as a few brilliant practitioners call it, presentation positioning.
Essentially all presentations are the same - person in front of a group, talking, PowerPointing, etc. To truly distinguish yourself in today’s cluttered world of presentations, there is only one option… talking Pirate.
Regardless of your level - junior staffer, senior staffer or an awkward tweener - you can all benefit from a quick refresher on the lost romance language of Pirate. Czech out my latest post over at Todd And - The Power To Connect for a quick brush-up on Pirate.
Technorati Tags: presentations, MKTG, differentiation, presentation positioning
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Posted in Public Relations, Marketing, Marcom September 22nd, 2006 by Todd Andrlik | 1 comment
The following is also my blog post on Todd And - The Power to Connect.
Recently there has been a lot of debate over the value of accreditation. Are stamps of approval by professional associations really necessary? Based on my quick research of the related blog posts and comments, the arguments on both sides of the question are pretty even. Here’s the score as I see it:
For Accreditation
- Kami Huyse (”The principles learned in the accreditation process are framework that encourage PR professionals to think strategically.”)
- Marie Williams (”Getting your APR establishes the core principles of PR and also forms good planning habits for campaigns.”)
- Stuart Bruce (”I’ve worked with and known far too many talented PR people who simply don’t know what they are doing.”)
- Linda Jones (”The day you stop learning is the day you may as well pack it all in.”)
- Mary Ann Carolyn Dalangin-Tordecilla (”Accreditation is useful because it reminds PR professionals that they are ‘professionals’ and their service should abide by right conduct and manner.”)
- Lauren Vargas (”I agree that during this process I have become a professional, a counselor, in truth.”)
- Scott Baradell (”I think accreditation is a good thing and needs to go further.”)
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Posted in Public Relations, Marketing, Marcom, Misc. Career Insight, Reality Check September 2nd, 2006 by Todd Andrlik | 3 comments
As the online springboard for students and young PR professionals, I thought I’d kick start my Forward “investment” with a lil’ ditty I call “The Product Is People.”
Corporate marketing executives hire PR agencies for their people. They look for the best and brightest agency people to represent their company and counsel their executives - the people with the best track record, the most brilliant ideas, the best understanding of their business and the best cultural fit. People win the agency business and make the agency money. Just like other service firms, at a PR agency, the product is people.
Unfortunately, people can also threaten and lose business for the agency.
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Posted in Public Relations, Misc. Career Insight August 23rd, 2006 by Todd Andrlik | 6 comments
