Forward Podcast 39 :: Bruce Brodoff - Confessions of a News Junkie
Forward Podcast 39 is a conversation with Bruce Brodoff, recently named Assistant Vice President of Marketing and Communications for the Alliance for Downtown New York. Bruce Brodoff is a multiple-award winning communications professional who has extensive experience in communications, public affairs, marketing and advertising, and television news writing and production.
Bruce, formerly the Director of Public Affairs for the Alliance, started his career in Los Angeles seeking fame and fortune, but his interests and skills eventually led him to the communication field through many trials by fire. He worked for the Giuliani administration in New York City as the Director of Public Relations for the Mayor’s Office of Emergency Management. He transferred to the Economic Development Corporation’s marketing and advertising division, where he created advertising and marketing plans and materials that helped attract and retain companies in New York City as well as promoted City property, markets, and business assistance programs and services. Bruce was Director of Communications for the American Red Cross September 11 Recovery Program and subsequently worked as a Public Affairs Officer for the U.S. Department of Homeland Security’s FEMA Region II office during the Hurricane Katrina crisis.
Bruce keeps an excellent online portfolio (hint, this is a great idea folks) of his current projects, past experiences, job history, successes and contact information. You should spend some time reading more about him, his case studies and learning from this brilliant man and this site.
Show Notes
00:13: Intro by Luke Armour
01:00: Welcoming Bruce Brodoff
01:14: Who is Bruce?
03:12: The Alliance for Downtown New York
05:00: News Junkie heads to Hollywood
07:40: Trial by fire: Office of Emergency Management in New York
08:17: Writing skills are important?!
09:28: 2 years later – economic development corporation
10:42: Coming to communications from other disciplines
13:24: Networking
16:07: Personal Branding - Get an online porfolio
17:24: A News Junkie in 2008
21:00: Ideas from the unlikeliest of places
24:27: Setting yourself apart
26:08: Success Tips!
30:35: Crisis communication, “it’s cool”
35:33: Front seat to the greatest show on earth
37:37: Wrap up
Bruce has agreed to answer questions left in the comments here or you may feel free to contact him directly through his site. Thanks for listening to Forward Podcast 39.
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