Tuesday, Nov. 20
1:30pm ET
Listen here

For those of you who don’t know, our very own Luke Armour likes to spread his podcasting talents around … and he has his own weekly podcast at BlogTalkRadio. “The Rundown,” as it’s called, airs live every Tuesday afternoon and features Luke — entertaining as ever — and a guest or two discussing topics relevant to PR, marketing, the Web, etc.

Well, tomorrow, I will be Luke’s guest as we chat about Forward, PR, things I’ve learned during my first few years as a professional, and whatever else Luke chooses to ask me about. So if you’d like to listen in (and surely hear some audible LOLs from me, as I tend to laugh a lot when speaking to Luke), join us at 1:30pm ET tomorrow.

updated 11/26 with audio

Technorati Tags: pr, public relations, pr podcast, the rundown, blogtalkradio, luke armour, erin caldwell

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 The Rundown with Erin Caldwell: Play Now | Play in Popup | Download (4020)

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Guest post from Auburn grad, Evyan Mischke …

Last Monday marked my second month at Evins Communications and looking back, I can’t believe I’ve only been here for 60 days. I feel like the advice I’m going to give to college students I heard over and over, but never listened to. The best word I have for the last two months is “whirlwind.” I thought I knew so much after my internship this summer, but that internship only skimmed the surface of public relations in NYC.

It’s important to keep in mind that the agency I’m at is small and my role here is a little untraditional. Technically, I’m supposed to work 50 percent on clients and 50 percent on social media. Finding the balance of this has been a little more difficult that I had anticipated. I’ve been thrown pretty quickly into two accounts and have been working on social media things on the side. However, my focus lately has been a lot more on social media and the company plan for 2008.

What does this mean for students who are about to be young PR professionals? To me, it means to give it all you can give. One thing I have learned is that it’s ok to be wrong, and it’s ok to ask questions (actually, a tip: I think they like it when you ask questions).

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