Forward Podcast 30 :: Interviewing with Nettie Hartsock
Forward Podcast 30 tackles the topic of interviewing with special guest Nettie Hartsock. Nettie wears many hats. She is a book publicist, a freelance journalist, a PR professional and a blogger. She authors the Professional PR and Must Read Business Books for Allbusiness.com as well as her own blog. To fully appreciate what you hear in Forward 30, read about her extensive and incredibly impressive career.
Nettie and Luke talk about both sides of interviewing: being the interviewee (think: job interview) as well as the interviewer (think: what does my client actually do and how do I tell other people). Nettie shares her experiences and advice on everything. As PR professionals, I think it’s important to remember there are more chances you’ll be interviewing someone else rather than being interviewed. It’s more than setting yourself apart in that first job interview, but also dragging information out of that CEO or engineer who hired you to communicate what they do to people who don’t understand what they do. Whether it’s a white paper, brochure, press release, media advisory, speech or doctor’s excuse (alright, I made that one up) you need to know how to get that information.
As always, leave your comments or questions here for Nettie, Paull or Luke. As an added bonus, Paull will now be making rash, inflammatory statements at the beginning of each Forward Podcast. Tune in twice a month to hear the irrational ramblings of an Aussie in NYC (and the dulcet tones of a guy in rural Ohio).
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