Call for contributors and collaborators

I’ve declined an invitation to write a heavyweight textbook because I’m more interested in writing a lightweight one. My aim is to write A Beginner’s Guide to Public Relations that I hope will be published in the Forward Guide series. Its focus will be vocational rather than academic.

It will be written for two main groups:

  1. High School students faced with a choice of college courses and careers advice
  2. Graduates from other disciplines needing to turn their skills in a vocationial direction

As a social media enterprise, I’d like to involve others in reviewing chapters and contributing sections to this. (As a social media enterprise, it doesn’t need a publication date or revision schedule; it can start small and grow over time.) While it will be an English language publication, it shouldn’t be entirely anglo-centric in its view of the world. But I need your help to achieve this.

So, if you fit one of the categories above (or were recently in one), then please read on. I’d like to hear from you.

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Forward Podcast 25 :: An Interview with the 2007 PRSSA Bateman Champions

Forward Podcast 25 is an interview with five of the six members of the University of Georgia 2007 PRSSA Bateman team case study competition champions.

UGA students Nikki Kay, Molly McFerran, Anna Harrison and Kaitlyn Bagnato introduce the Bateman competition and run through all the work they put into their winning strategy. They also share some of the deeper PR lessons they learnt by producing a major piece of work for this significant competition. UGA Professor Dr Karen Russell (aka Bateman Super Coach) then talks about some of the lessons she learnt guiding the students through the competition.

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