Forward Podcast 24:: Brand Engagement in Virtual Worlds
Forward Podcast 24 is an interview with Gary Hayes, Director of the Laboratory for Advanced Media Production at the Australian Film TV and Radio School and also Head of MUVE Development at Project Factory. Click here to read Gary’s bio.
In the interview, Gary talks on the current and future roles that virtual worlds, such as Second Life, will play in brand engagement efforts. Gary has had experience with virtual worlds starting in 1996, and offers his predictions on how brand engagement can or will function in these virtual worlds in the future.
For more on virtual worlds, listen to Forward Podcast 11 - Emerging Trends in PR with Georg Kolb. Also, try and have a listen to Luke Armour’s hilarious podcast A Virtual PR Murder Mystery - if you listen to some of the best PR podcasts out there, you’re sure to get a kick form it.
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Technorati Tags: public relations, pr, forward podcast, virtual worlds, second life, brand engagement
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