Corporate Lexicon
There is a whole lot of buzz in the PR blogosphere about the social media news release, Second Life and a whole host of other topics that warrant discussion. I certainly plan to commit future postings on these new social media topics.
However, in an effort to help the new class of public relations students scheduled to graduate this year, I’d like to dedicate one of my first posts to something I wish I knew my first day on the job: The Corporate Lexicon.
In my two years in corporate firms I’ve cataloged several words and phrases that are guaranteed to baffle any PR neophyte. Some of these terms are more obscure than others, some certainly apply to more than just the public relations corporate world, but if you’re headed to a big agency or corporate communications department, you’ll encounter at least one of these gems within the first month and be glad you’re a reader of Forward. In no particular order….