Decisions, decisions
‘Some are born great, some achieve greatness, and some have greatness thrust upon ‘em.’
This quotation from Shakespeare’s Twelfth Night came to mind when I kept hearing and seeing Richard Edelman in the media recently (he was interviewed for BBC Radio 4 from Davos, spoke to the Financial Times on ‘trust’ and was profiled in UK PR Week).
I’m not implying that his success is accidental. I’m asking what students and graduates should do to maximise their chances of success (greatness, even) in public relations.
There’s the cynical observation of the late, great Daniel J. Boorstin: ‘Some are born great, some achieve greatness and some hire public relations officers’. Seriously, that could work. Try doing your own PR (for example by virtual and by real world networking).