Are You Targeting Your Job Search?
Oftentimes, when the prospect of beginning a job search comes on the horizon, our plan of action is to print as many resumes and cover letters as possible and perform a mass mail-out hoping to get a few call-backs. This can be likened to randomly throwing a bunch of darts in the general direction of the dartboard and hoping to get a bullseye. Possible…but not very likely. In this post I just wanted to share with you some ideas on preparaing a strategic marketing plan for your job search where you will be aiming for the prize.
A good first step is to define your professional objective and state the work functions you wish to perform in the job you acquire. You should match those work functions with your skills, abilities and interests. Then prepare a positioning statement that targets those work objectives. (See prior post “Do You Have Your Elevator Speech Ready?“)












