Forward Podcast 16 will leave you with no doubt that you should get involved with social media, so why not start with leaving a comment to this blog post?
For this podcast Paull Young interviews Fleishman-Hillard New York’s David Bradfield (Senior Vice President - digital communication group) and Chet Gulland (Senior Account Executive - Youth Marketing/NGT) about their experience with social media and their belief in the importance of social media skills for young PR professionals.
David and Chet explain why it is critically important for young PR professionals to develop skills with social media, as well as outlining how you can get started and explaining that involvement with social media can help you land a job.
David is the author of the Navigate Communications blog and Chet writes Roboyouth and is a contributing editor for Ypulse.com.
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Forward #16 - Get Involved with Social Media [20:21m]:
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Posted in Podcast December 21st, 2006 by Forward Podcast | 9 comments
I know that young and old PR pros alike are intrigued by Second Life. Some love it, some hate it. Some are scared, some excited. Here you’ll read my thoughts on a great event I attended in Second Life last week - CaseCamp Second Life (an event I think exemplifies the astounding potential of Web 3.D.)
What Went Down
50-odd avatars descended on crayonville’s auditorium to interact with four short presentations in the CaseCamp format.
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Posted in Public Relations, Marketing, Technology, New Tools, New Media December 19th, 2006 by Paull Young | 5 comments
Neville Hobson points me to a blog-storm surrounding Le Web 3, the major European blog conference.
It appears that a number of participants were mightily pissed off by the ‘hi-jacking’ of the event by politicians and the apparant disdain with which they treated their audience. I’ll share some of the participants words here.
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Posted in Public Relations, Technology, New Tools, New Media December 13th, 2006 by Paull Young | 4 comments
Forward Podcast 15 is an interview with Dave Kuhnlein about his experiences in marketing, particularly in his time as Director of Promotions/PR/Special Events for Walt Disney World Resort Florida.
Dave has enjoyed a 25 year career in Marketing with time as Vice President of Marketing for Shoe Carnival, Director of US Marketing for Toys”R”Us and most recently as Vice President, Marketing for Commerce Bank.
Dave shares some of the more interesting stories from his career to date, including his role in a major Disney marketing promotion surrounding Mark McGuire’s record breaking home run and the Central Park launch of Disney’s Animal Kingdom Theme Park
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Forward #15 - An interview with Dave Kuhnlein [14:25m]:
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Posted in Podcast December 10th, 2006 by Forward Podcast | No comments
2007 is around the corner. Time to think about 10 Things to make your New Year more productive, and positive.
1. Evaluate Your Position. Remember how you started your current job and the excitement you had on that first day/week/month? Is that excitement still there? Are you finding yourself watching the clock, counting the days to the weekend? Perhaps it’s time to evaluate and decide if you need to move on or…
2. Evaluate Your Commitment. Perhaps it’s not the company that’s the problem, perhaps it’s your commitment to the job. Are you giving everything you can, going the extra mile not just for the company, but for you? Someone once said if you’re only giving 90 percent you’re not giving your all.
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Posted in FAQs and Tips, Misc. Career Insight, Forward 10 December 4th, 2006 by Chuck Hester | 3 comments
As many of you may be well aware, Paull Young kicks off his worldly travels today! While his adventures will brings us all many interesting — and no doubt, amusing — stories and lessons, the regularity of his usual contributions may be somewhat affected. For this reason, we ask your forgiveness for the natural tardiness of Dec. 1’s podcast episode. I’m sure the content to come will more than make up for it.
We all wish Paull the best of luck in his travels, and those of us meeting up with him during his trek are certainly looking forward to it!
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Posted in Forward News December 2nd, 2006 by Erin Caldwell | 3 comments
In what is described as being pulled right from a spy-thriller novel, British Airways this week mobilized an impressive response to the news that three of their planes contained low traces of a radioactive substance, polonium 210, that killed former Russian spy Alexander Litvinenko. The airline was contacted Tuesday night by the British government and, in less than ten hours it seems, put their crisis communications plan into high-gear. The task of warning nearly 33,000 passengers that they may have been exposed to a highly-lethal radioactive substance while trying to calm fears and communicate their real risk was low is no easy task. Immediately, the airline pulled the three planes out of service, put a statement on the wire and made information easy to find on their Web site home page. The airline wasted no time in divulging what they knew, not speculating and setting up hot lines for both media inquiries and consumer concerns.
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Posted in Public Relations, Crisis Communication December 2nd, 2006 by Josh Morton | No comments
