Social Media Press Release = Better Coverage
I gave a short guest lecture on social media at one of my MBA classes this past week. I told the class I believe there is a positive linear correlation between the amount of PR elements offered to reporters and the quantity/quality of media coverage generated.
Assuming there is real news value with the announcement/release, PR pros will almost always see an increase in the quantity and quality of media coverage when more “elements” are offered to reporters. PR elements include a well-written press release, source interviews, pre-written quotes, images, audio, video, third-party expert interviews, etc. - all of which are easily accessible in a social media press release.