Forward Podcast #14 :: The Commission on Public Relations Education Report

Forward Podcast 14 is the most significant to date as we interview the Co-Chairs of the Commission on Public Relations Education, Dean Kruckeberg and John Paluszek, on their soon to be released  report - The Professional Bond.

The Commission on Public Relations Education plays an important role moving the PR industry closer to full professionalism by increasing the bond between practitioners and educators.

This report presents recommendations for public relations undergraduate and graduate education. It has been developed “to demonstrate, facilitate and encourage the kind of linking of public relations education and practice that is the hallmark of any profession.” It is a major work drawing on voluminous research and builds on the commissions influential 1999 report.

Dr Dean Kruckeberg is a fellow of the PRSA and a full Professor at the University of Nothern Iowa. John Paluszek is a PRSA fellow, Ambassador-at-Large for the Global Alliance on Public Relations and Senior Counsel at Ketchum. They are two of the pre-eminent members of our profession.

In this podcast they introduce the report and outline some of its key points. They introduce and explain the signifigance of the report, discuss at length some of the key findings and finish by making a call to action. Everyone with an interest in the PR industry should read the full report, which will be available from the Commission on Public Relations Education’s website from November 30.

Finally, Forward owes a special thank you to Constantin Basturea for helping to organise this podcast.

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