Forward Podcast #13 :: PR Learning Online
Forward Podcast 13 looks at online learning opportunities for young PR professionals. Paull interviews two of the PR blogosphere’s most geographically isolated communicators, Lee Hopkins and Karel McIntosh, about their learning experience online.
Lee Hopkins lives in Adelaide, Australia and is a standout member of the online PR community. He writes the excellent Better Communications Results blog and co-hosts the lively Better Desirable Roasted Communications Cafe podcast with Allan Jenkins. He also regularly contributes to For Immediate Release (the leading PR podcast) and is responsible for great free resources such as the Forward PR Guide on Internal Communication and the Social Media for Business white paper (with Trevor Cook).
Karel McIntosh lives in Trinidad and Tobago and writes the Caribbean PR blog. Karel is a great example of a young PR professional taking advantage of online resources to learn from communicators around the world.
Show Notes
00:14: Podcast introduction.
02:10: Paull introduces Lee Hopkins
03:23: Lee explains his educational background and talks about his early experiences learning online in the early days of the Internet and his first steps in the blogosphere.
07:35: Lee discusses the benefits of learning with conversational, interactive media and the active learning process it allows.
09:50: Lee explains that it is important to ‘expose yourself by asking questions and admitting your ignorance’ and references the Cluetrain Manifesto saying ‘you can only have a conversation if you’re not afraid to admit you are wrong’.
13.23: Paull describes the practical knowledge available in the blogosphere and Lee points to the value of learning from people removed from your subject area.
15.50: Lee outlines the benefits of using podcasts as a learning resource and describes the sensory feeling the medium allows.
17:57: Lee nominates his most important PR audience – employees.
19:35: Paull interviews Karel McIntosh, one of the world’s most isolated PR bloggers, about her learning experience online.
Technorati Tags: pr, public relations, online learning, education, Lee Hopkins, Karel McIntosh, pr students, active learning
Great podcast, again, Paull. Lee always offers us a wonderful conversation. I especially enjoyed learning about Caribbean PR/journalism education from Karel. Fantastic.
I find myself continually impressed by Forward Blog. You are all doing a great job.
In fact, after thinking about this, I went searching and realized you have all accomplished a Technorati rank of 20,616 (704 links from 142 blogs), an Alexa rank of 105 links to forward-moving.com and a Google page rank of five.
I hope you all realize that there are tons of professionals out there blogging and creating sites that have yet achieved this level of attention.
So, I know this comment is kind of out of place for this post, but wanted to say congratulations anyway.
Take care.
Comment by Robert French — November 2, 2006 @ 2:36 am
Thanks, Robert! Wow … I hadn’t done a thorough ego check on the site in a while, so thanks for that — what a nice boost!
Comment by Erin Caldwell — November 3, 2006 @ 12:49 am
Glad you enjoyed it Robert.
Comment by Karel Mc Intosh — November 3, 2006 @ 4:44 pm