Wife-Acceptance Factor :: Not sure how I feel about this
I came across this amusing post from CNET News.com’s David Carnoy that talks about this wife-acceptance factor (or WAF) idea that marketers are using to empower men to “spend large sums of money on sleek electronic gear without the slightest bit of guilt.” Hmm.
Granted, I’m stirred and amused by a few of the author’s remarks. For example: “And the fairer sex actually does recognize when a product performs a cool function.” (Amazing! Women are capable of recognizing cool things, too! So profound.)
But rather than poke good, healthy fun at this guy’s post (which I certainly could do, considering I’m a gadget and electronic geek, myself — so I totally rock the stereotype), but for our purposes at Forward, I’d rather stick to the marketing strategy at play here.