Trial By Media
I attended a very interesting PRSA teleseminar today on communication strategy during class-action lawsuits by Helio Fred Garcia of the Logos Institute for Crisis Management and Executive Leadership. Garcia is the president and founder of Logos Consulting Group, the executive director of the Logos Institute, as well as an instructor for NYU’s brand new Master’s in Corporate Communication program. He is also one of the authors of the just-released book “Reputation Management“. While he mainly focused today on class-action litigation, Garcia’s lessons can be applied to most all lawsuit situations, as well as to dealing with NGOs and activist groups. One of the most interesting things he discussed is the symbiotic relationship between lawyers, the media and government regulators. Below are some key learnings from the seminar.