Reaching The Blogosphere Part 4 - Writing and Distributing the News
Since I last posted, there’s been quite a bit of coverage around this topic, including several high profile posts that have referenced this series.
In part four, we’ll explore how to write for and initially reach bloggers more effectively, using existing and new tools and services. In part five, we’ll review outreach techniques for good old fashioned relationship building.
The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.
Now that we have walked through examples of how to identify the right bloggers for your market, we need to determine how to best reach them and why they should even receive your news in the first place.