Agency vs. In-house
It’s a question that will cross the mind of every young PR pro: where is it best to look for work – Agency or in-house?
The latest edition of Inside PR has a look at this age old PR dilemma, sparked by a comment from Ed Lee, a great young Canadian blogger.
The Inside PR team – David Jones and Terry Fallis – look at the pros and cons of each, and appear to come down on the agency side. However, they do take pains to note that they both come from agency backgrounds and point out that the real answer is ‘it depends’ because every situation is unique.
Here’s an overview of their key points:
- Agency work gives you a wide ranging experience with varying projects for different clients
Working for a PR agency means that you’ll have several clients on the go and every day will give you a different experience. Alternatively, in-house work at times will give you a narrow focus and a less varied experience.