Forward Podcast #11 :: Emerging Trends in Public Relations
Forward Podcast 11 features an interview with Dr Georg Kolb, Executive Vice-President of Text 100, on emerging trends in Public Relations.
Dr Kolb is considered Text 100’s ‘resident futurist’ and he discusses how new media technology is changing PR practice and outlines some new skills PR practitioners need to develop.
Dr Kolb encourages PR students and new practitioners to get involved with peer-to-peer media platforms, and also outlines Text 100’s involvement in Second Life. To begin the podcast, Kami Huyse gives some introductory information about what Second Life is and why PR practitioners should take notice of it.
The next edition of the Forward Podcast will be featuring commentary from young PR professionals and students about why we are ‘Proud of PR’. If you would like to be a part of it please submit an audio comment by October 5; please read this post for full details.
Show Notes
00:13: Podcast introduction.
01:36: Paull introduces Kami Huyse and asks her to explain what Second Life is.
05:15: Kami talks about why PR practitioners should care about Second Life and similar new media.
08:08: Paull introduces Dr Georg Kolb.
09:50: Dr Kolb discusses emerging trends in PR, around three major changes: audience fragmentation, audiences building their trust in different ways and an empowering of audiences by new technology.
15:55: Dr Kolb outlines what the shift from ‘push’ to ‘pull’ communications means for the PR industry.
19:50: Dr Kolb looks at the new skills PR practitioners need to learn as a result of the shift in communications. There is a need to directly communicate with publics using an interactive ‘group communications’ model.
23.11: Dr Kolb urges new PR practitioners to get involved with emerging peer-to-peer media platforms.
25:00: Dr Kolb discusses Second Life and Text 100’s involvement there.
29:10: Dr Kolb explains that Second Life and other peer-to-peer media platforms can be a great place for new PR practitioners to learn communication skills.
32:33: Paull wraps up the podcast.
Technorati Tags: Forward Podcast, pr, public relations, Text 100, Dr Georg Kolb, Kami Huyse, Second Life, SL
Forward #11 - Emerging Trends in Public Relations [33:47m]: Play Now | Play in Popup | Download (676)
[…] Click here to check out the podcast. […]
Pingback by Dr Georg Kolb on Forward « Perfect PR — October 2, 2006 @ 2:21 am
I quite liked this podcast, a few of the recent ones have been a bit poor, by Forward standards.
Comment by Richard Millington — October 3, 2006 @ 7:22 am
Thanks for the feedback, Richard. If you get a minute, feel free to drop Paull or me an email and fill us in on what made this episode better than those recent ones.
Paull is really doing a great job with this project, especially considering that he’s on the opposite side of the world from many of the people he interviews and he’s doing this on top of his day job. However, we adore feedback and appreciate any opportunity to improve our content. So feel free to email us and elaborate on your comment. (erin at forward-moving.com, young.paull at gmail.com)
Comment by Erin Caldwell — October 3, 2006 @ 4:57 pm
[…] Forward Blog » Blog Archive » Forward Podcast #11 :: Emerging Trends in Public Relations Interview mit Dr Georg Kolb, Executive Vice-President von Text 100 zu Trends in der PR (u.a. Fragmentierung von Stakeholdern, Bilden von Vertrauen), auch ein Thema: Secondlife und PR (tags: PR secondlife online-pr podcastBsp) […]
Pingback by links for 2006-10-05 « Das Textdepot — October 4, 2006 @ 7:56 pm
[…] This podcast is worth the listen if you have time. This edition features an interview with Georg Kolb from Text 100 and provides great insight into how public relations is rapidly changing with the rise of social media. […]
Pingback by Blog Forward Podcast - Emerging Trends in Public Relations » Personal Insights on Web 2.0, Blogging, and Business — October 7, 2006 @ 1:46 pm
[…] Here's three things I learned from an interview with Dr. Georg Kolb, Executive Vice-President of Text 100. The podcast of the interview is here. […]
Pingback by Where's the internet going next? Dr Georg Kolb answers | Dmitri Bilgere's Blog — October 11, 2006 @ 12:02 pm
[…] You can listed to Paull, Kami and Georg’s discussion on the Forward Podcast here. […]
Pingback by Murphy’s Law » PR Blog Catch Up… at last… — October 16, 2006 @ 1:26 am
[…] I’ve been meaning to check out Second Life for some time - especially after my recent Forward Podcast on emerging trends in Public Relations with Kami Huyse and Georg Kolb. The reason I decided to jump in today was so I can attend an event later this week - the launch of Shel Holtz, Neville Hobson, C.C. Chapman and Joseph Jaffe’s Crayon start up. […]
Pingback by Young PR » Blog Archive » A Second Life Excursion — October 23, 2006 @ 6:43 am
[…] Text 100 were the first agency to set up in Second Life. I’ve been to their virtual agency a few times and it’s usually deserted. They have done some interesting stuff in SL, and I know from interviewing Dr Georg Kolb that Text has some interesting ideas about engaging with people virtually, so I’ll be interested to see what’s to come from these guys. […]
Pingback by Young PR » Blog Archive » PR/Advertising/Marketing Agencies in Second Life — November 14, 2006 @ 7:36 am
[…] If you’d like to learn more about Second Life listen to this Forward Podcast or email me, it’d be my pleasure to give you a tour . […]
Pingback by Forward Blog » Blog Archive » CaseCamp Second Life :: A Review — December 19, 2006 @ 7:46 pm
[…] For more on virtual worlds, listen to Forward Podcast 11 - Emerging Trends in PR with Georg Kolb. Also, try and have a listen to Luke Armour’s hilarious podcast A Virtual PR Murder Mystery - if you listen to some of the best PR podcasts out there, you’re sure to get a kick form it. […]
Pingback by Forward Blog » Blog Archive » Forward Podcast 24:: Brand Engagement in Virtual Worlds — May 16, 2007 @ 8:45 pm