Forward Podcast #11 :: Emerging Trends in Public Relations

Forward Podcast 11 features an interview with Dr Georg Kolb, Executive Vice-President of Text 100, on emerging trends in Public Relations.

Dr Kolb is considered Text 100’s ‘resident futurist’ and he discusses how new media technology is changing PR practice and outlines some new skills PR practitioners need to develop.

Dr Kolb encourages PR students and new practitioners to get involved with peer-to-peer media platforms, and also outlines Text 100’s involvement in Second Life. To begin the podcast, Kami Huyse gives some introductory information about what Second Life is and why PR practitioners should take notice of it.

The next edition of the Forward Podcast will be featuring commentary from young PR professionals and students about why we are ‘Proud of PR’. If you would like to be a part of it please submit an audio comment by October 5; please read this post for full details.

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