Leo Bottary has just completed a ‘must read’ series of posts on client service- and in doing so has highlighted the dazzling learning opportunities the blogosphere provides for young PR pros.

The series focuses on advice for entry level professionals just learning how to deal with clients. This can be a difficult adjustment to make from Uni - instead of doing an assignment for a professor, you’re doing real work for real clients. It’s tough to know how you should act and there are few rules of engagement, you’ll learn most by observation.

Kami Huyse provides a review of the series at the Marcom Blog. Take a look at that, check out Leo’s wrap up post, and read the entire series. It’s truly invaluable information; Kami is right on when she says “This stuff is pure gold.”

Young PR pros have never had the opportunity to learn so much from our industry’s leaders. Every single day there is more brilliant information being posted to blogs and archived in Google. You don’t have to work for them, you don’t have to know them personally, you simply need to know their URL or ask Google a question and a plethora of advice from industry experts is at your fingertips.

Even better - not only can you select a tasty morsel from a smorgasbord of stellar advice, you can also engage the author in conversation. For example, Leo’s series of posts came about from a passing comment I left on his blog. We live on opposite sides of the world, we have no ‘real world’ connection, but the bridges enabled by the blogosphere led to Leo taking my suggestion and extending it into a remarkable resource.

There is an incredible opportunity for young PR pros to actively learn from our profession’s finest - don’t pass it up! Get interested, get involved, get amongst it. Whether you lurk or enter the conversation doesn’t matter, what matters is that you seize this opportunity to learn.

Technorati Tags: pr, public relations, pr students, public relations students, pr education, Leo Bottary, client service

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