Forward Podcast #10 :: The Pitching Process with Kevin Dugan
For Forward Podcast 10 Kevin Dugan guides us through the lifecycle of a media relations pitch.
Kevin is the Director of Marketing Communications for FRCH Design Worldwide and the author of Strategic Public Relations. He is also one half of the team behind the Bad Pitch Blog.
Kevin guides us through the stages of a pitch: preparation, making the pitch, follow up, setting up the interview, and the interview itself.
Pitching is an integral part of media relations and is often carried out by new PR practitioners. If you’re new to pitching, or you’ve never pitched before, this podcast will teach you best practice.
This interview is based on Kevin’s lifecycle of a media relations pitch, and you can download a useful Powerpoint file here. Kevin also suggests that the Bad Pitch Blog’s Ten Reporter Hacks post is useful reading for new practitioners.
Forward #10 - The Pitching Process with Kevin Dugan [32:02m]: Play Now | Play in Popup | Download (896)