Reaching the Blogosphere Part Three – Finding Bloggers in Your Market
Story by Brian Solis, Photo credit: Marlette
In the last article, Reaching the Blogosphere Part Duex – working with enthusiasts to attract customers, we discussed the background, supporting info, and helpful tools to help you - with what’s available today.
To pick up where we left off:
- Reach out to appropriate bloggers as part of your day-to-day PR program and
- Do your homework to figure out which sites, blogs, etc. matter to your company and to your clients.
Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. It is a perfect example of true peer-to-peer marketing, as well as channel for citizen and industry experts to reach anyone who’ll read their commentary – usually highly qualified consumers seeking insight and advice.