Reaching the Blogosphere Part Duex – working with enthusiasts to attract customers
By Brian Solis
In the last article, I discussed the challenges that are facing PR professionals when it comes to tracking and reaching the incredibly vast universe of bloggers. And, as Jeremy Pepper pointed out, I referenced mostly elite bloggers, which may have provided an incorrect reference point for the importance of bloggers in your target markets.
A few were simply referenced to demonstrate the power of influence that is possible to attain through blogging. Some overnighter citizen journalists are even rivaling traditional news and publishing outlets. The true point of the article though, was to encourage PR pros to
- reach out to appropriate bloggers as part of their day-to-day PR program and
- do their homework to figure out which sites, blogs, etc. matter to their company and to their clients.
This article (and the series) will provide background, supporting info, and helpful tools to help you do that easier - with what’s available today.