The Product Is People
As the online springboard for students and young PR professionals, I thought I’d kick start my Forward “investment” with a lil’ ditty I call “The Product Is People.”
Corporate marketing executives hire PR agencies for their people. They look for the best and brightest agency people to represent their company and counsel their executives - the people with the best track record, the most brilliant ideas, the best understanding of their business and the best cultural fit. People win the agency business and make the agency money. Just like other service firms, at a PR agency, the product is people.
Unfortunately, people can also threaten and lose business for the agency.