Forward welcomes a new contributing investor: Todd Andrlik (you may be familiar with him from ToddAnd.com). I’ve included his bio below, but you can also view it and all of our other contributors’ updated bios at our new and improved contributors page. (The rest of the site has been updated some, as well. This is what happens when Erin finally gets a free weekend!)
Todd Andrlik is a seasoned marketing professional with an award-winning PR portfolio and significant agency experience. He authors “Todd And - The Power to Connect,” a new blog about all things marketing (www.toddand.com). Over the years, Todd has consulted more than 100 companies and individuals, including many Fortune 500 firms, and ‘rock star’-caliber executives/lawyers. He’s developed hundreds of integrated campaigns, managed major crises, coached spokespeople, built brands and generated news. His body of marketing work has won numerous awards, including the coveted PRWeek Award for Campaign of the Year.
Share This: Email or bookmark the post
Posted in Forward News August 21st, 2006 by Erin Caldwell | 5 comments
That is the sub-headline for an Associated Press article by David Bauder I found called, “Fox News handles PR like it’s a contact sport.”
Catches your attention doesn’t it?
The gist of the article is that Fox News has a very unconventional way of responding to attacks on their network.
After very negative comments from Ted Turner, calling the network propoganda and relating its popularity to that of Hitler’s in Germany before World War II, a Fox spokeswoman, Irena Briganti replied, “Ted is understandably bitter having lost his ratings, his network and now his mind. We wish him well.”
In a reply to George Clooney’s criticism of Bill O’Reilly, the network responded, “We are disappointed that George has chosen to hurt Mr. O’Reilly’s family in order to promote his movie. But it’s obvious he needs publicity considering his recent string of failures. We wish him well in his struggle to regain relevancy.”
Ouch, huh?
Bauder says at the beginning of his article, “If someone at Fox News Channel wishes you well, watch your back. The seemingly benign sentiment is a creative signature of Fox’s public relations, usually accompanied by a kneecapping. It’s something like a kiss from a Mafia don.”
Read the rest of this entry »
Share This: Email or bookmark the post
Posted in PR in the News, Public Relations, Media, Marketing, Marcom August 21st, 2006 by Ashley Imsand | 5 comments
