Be Careful What you Say!
Here in the ATL, Delta Air Lines has been a staple of our economy for the last 30 years. Most of the southern suburbs are frocked with Delta pilots and other employees (Hartsfield-Jackson Airport is on the south side of town). When Delta filed for bankruptcy there was a fear of how badly it would affect the city’s economy if Delta went the way of Eastern.
Now that Delta seemingly has righted-the-ship and begun to pull out of its tailspin, it has launched a new marketing campaign, and also boldly pronounced itself as “America’s largest airline,” and “New York City’s biggest airline”…bold, but not necessarily true. And therein lies the problem.
What do you do when your company makes a claim that isn’t backed up by the traditional methods of measurement in your industry?