I think we’ve made it reasonably clear that we at Forward recommend that PR students and young professionals try their hand at blogging to become familiar with the space. But here’s a thought that we possibly haven’t stressed enough: don’t feel like you have to blog about PR. Write about whatever interests you. Seriously!

It’s much more compelling read writings that are the result of an inner-driven passion (or an interest at least) than posts that have the “I’m-writing-about-this-to-further-my-career” kind of thinking. Blah.

Granted, I’m obviously a big proponent of blogging about PR … IF you’re interested in it enough to really make something of it. Sometimes, all that takes is curiosity. I think especially back when I started my own blog while I was in Robert French’s class, a lot of my posts were driven by curiosity. And blogging about PR is a good way to get yourself thinking critically about issues and specific topics in the industry. But we’ve covered all that before.

My point here is just to share a concept that has been more prominent in my mind lately. I think it comes from being around my team at Edelman — a very talented group, many of whom blog … and not necessarily about PR.

The blogosphere is such a unique culture in itself, one that’s difficult to fully grasp unless you participate in it to some degree. I say with a lot of confidence that basic understanding of the online space is increasingly becoming a required skill for young, new hires in PR. So get with it! Whether you’re writing about communications and PR, or your favorite sport — the important thing is to get a feel for the dynamics of taking part in the online conversation.

But always, always remember … no matter what you blog about (or where you post it) … it will be around forever. So keep that in mind, along with an awareness of how public the World Wide Web is, and blog away!

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