You don’t HAVE to blog about PR
I think we’ve made it reasonably clear that we at Forward recommend that PR students and young professionals try their hand at blogging to become familiar with the space. But here’s a thought that we possibly haven’t stressed enough: don’t feel like you have to blog about PR. Write about whatever interests you. Seriously!
It’s much more compelling read writings that are the result of an inner-driven passion (or an interest at least) than posts that have the “I’m-writing-about-this-to-further-my-career” kind of thinking. Blah.
Granted, I’m obviously a big proponent of blogging about PR … IF you’re interested in it enough to really make something of it. Sometimes, all that takes is curiosity. I think especially back when I started my own blog while I was in Robert French’s class, a lot of my posts were driven by curiosity. And blogging about PR is a good way to get yourself thinking critically about issues and specific topics in the industry. But we’ve covered all that before.
My point here is just to share a concept that has been more prominent in my mind lately. I think it comes from being around my team at Edelman — a very talented group, many of whom blog … and not necessarily about PR.