Building a Bridge Between PR and the Blogosphere
Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention.
In my field, which is rooted in tech, we have engadget, Michael Arrington’s TechCrunch, Stowe Boyd’s Message, Tom Foremski’s SiliconValleyWatcher, Om Malik’s GigaOM, among many, many, many others. For example, we had a client’s product (a very expensive gadget) featured on an important blog a few days ago, and by the end of the day, the company had already tracked two sales that stemmed from that post.