Stay on Top of Things
I hate to admit this, but I am completely behind on the current events of the world AND the PR world right now. I have not looked at my RSS feeds in about a month and I am scared to look at them. But because I am scared to look at them it has made me think of something that I think is important, staying on top of things. ‘Staying on top of things’ is vague so here is what I mean: KEEP UP WITH CURRENT EVENTS.
One thing that has stuck with me as I go through college is something that almost all of my professors have preached. They have all preached about how important keeping up wtih current events is. Even with me knowing how important it is, it is still very hard to do.
It is important because it could determine if you get an internship or a job. One professor cited several examples of students that had all the skills necessary to perform the tasks, but did not receive the job because they failed the current events part of the interview. Keeping up with current events seems like a trivial thing, but I believe it is very important to being successful in the PR world
As I have already admitted I am not good with keeping up with current events. Thus, if I went into an interview today and was quizzed on current events I would fail.
So I am confident that there are others out there that don’t necessarily like current events either, but yet still manage to keep up with them. How do you do that regularly? I can do it for a few weeks, but never for any longer.