What’s in a Name? (2.0)

Paull with two L’s. It’s certainly unique, and it’s caused me plenty of problems over the years. Misspelled school certificates, a single ‘L’ in autograph dedications from my childhood sports heroes, heck, I’ve even got a personalised Ghostbusters book where the fifth ghostbuster is some kid I’ve never met - Paul Young.

For all my childhood chagrin at my unusual name – I’m starting to think it could give me a competitive advantage in a wired world.

Online there are two big positives from having a strange name – It’s a ready made credibility gauge and, of course, Google juice.

Credibility

When I receive an email, blog comment or link from someone, the first step in checking out their credibility is by checking the spelling of my name. I understand that a single ‘L’ can simply be an oversight or a typo, but I know if someone uses the double ‘L’ they’ve taken some time to become familiar with me. That’s an instant boost for their credibility and will always earn brownie points.

Read the rest of this entry »