Write or wrong?
Does writing matter in public relations? You bet. The written word is frequently the ‘product’ by which we’re judged. However personable and persuasive you are in a face-to-face meeting, if your follow-up is poorly worded then this will count against you.
Don’t believe me? Then take note of a couple of senior practitioners arguing the case for writing as a key public relations skill: Marcel Goldstein and Todd Defren (interviewed by Marie Williams).
But you already know that (you’re reading Forward, after all, so you’re at least a step ahead…) Next question: how can you improve your writing skills? This came up in a recent phone conversation with a PR graduate who is several months into her first job. She’s someone I back to do well in public relations, but her supervisor was clearly unimpressed with her writing skills, an essential task in her role as a press officer.