All the good “grass” lines are taken
Our favorite man from Down Under has done it again. No, I’m not referring to the spray cheese incident: I’m talking about starting another revolution! You’ll recall in the past that Forward’s own podcast guru, Paull Young, started such wonderful things as the Young PR Lens on Squidoo as well as…uh, some other really great ideas none of which I can think of right now, but you’ll just have to trust me.
And now, he has paired with Trevor Cook and the two of them have used their powers for good to start the Anti-Astroturfing campaign. For those of you who don’t know, Astroturfing is faking a grassroots movement through sinister, deceptive, and cunning communication tactics. Less-than-honorable PR professionals *gasp* have been known to do it.