New Media is Going Mainstream
I was listening to the radio the other morning (Q100) and they were talking about a recording that has been circulating on the internet regarding AOL’s customer service. I wasn’t surprised that the radio covered the recording, but I was surprised that NBC10 picked up the story. Although the recording is interesting, I wouldn’t exactly consider it to be “newsworthy” - at least not according to my journalism school’s definition of newsworthy. But maybe these days - with the every-increasing power of the viral quality of the online world - it is not all that surprising to see instances of buzz created online affecting what ends up on mainstream media.
New media is quickly becoming mainstream. You may have seen VH1’s show about “web junk”- all the silly videos that usually get forwarded through e-mails or frequented on video sites. According to AP, NBC is set to run promos on YouTube. After all, vnunet.com says that YouTube is the advertising medium of the future. And in case you haven’t heard enough about blogging and MySpace, USA Today posted a story on Tuesday about blogging and July’s Wired Magazine features Rupert Murdoch on the cover.
I have no doubt that these new media initiatives will continue to become more mainstream over the next year or so. Everyone else, I’d love to hear your thoughts…?