MPlanet
The American Marketing Association announced an industry event, Mplanet, to bring together all of the leading marketing individuals and organizations to discuss and learn about new resources, effective ways to reach target audiences and new trends that will affect the marketing industry as a whole. This event will take place at the Walt Disney World Dolphin Resort in Orlando, Fla. on November 29 - December 1, 2006.
All of the participants will be given the opportunity to attend six different programs that will cover topics ranging from brand relevance to new customer reality. Top CEO’s, CMO’s and marketing executives will engage in “podium-free” sessions discussing their perspectives, trends and experiences and new tools and techniques in the marketing field.
“Mplanet is just one of several steps AMA is taking to advance marketing best practice, provide essential resources and training, and promote the importance, efficacy and ethics of marketing,” said Dennis Dunlap, CEO of the American Marketing Association.
Highlights of this industry event will include keynote speakers such as…
- Larry Huston, VP Innovation, Proctor & Gamble
- Dan Henson, CMO, GE
- Brian Kardon, Chief Strategy and Marketing Officer, Forrester
The Mplanet Discovery Center will feature interactive and experiential exhibits that will allow participants to view the latest marketing products and services from more than 100 companies including American Express, Turner Broadcasting/TNT and The Savo Group.
Forward readers, how beneficial do you think this is to the marketing industry and how different is it from any other marketing conference??