The new stylish Milan
I heard once from a marketing teacher what seemed to be a very true fact about car commercials: that you never seem to notice them until your “in the market” for a car. I don’t know about everyone else, but that’s pretty accurate for me.
Car commercials seem to all be one in the same. They show the car driving on a road with a voice in the background describing the car’s features. Well, actually I am sure that’s probably NOT how all car commercials are, but the point to be made here is that is how LITTLE car commercials have gotten through to me. (Granted, I am broke and 21 so maybe I’m not their ideal target.)
But one commercial did get through. One for a Mercury Milan, and I have a few thoughts on maybe why it did.
If you haven’t seen the commercial, it features an energetic beautiful woman (who most women are watching with envy) addressing the audience.