Forward Podcast #4 :: Peter Himler
Forward Podcast #4 sees Paull Young, our correspondent from Australia’s Gold Coast, interviewing Peter Himler.
Peter is one of the preeminent figures in the field of public relations, with an extremely impressive array of experience and achievements. He was the chief media officer of Edelman Worldwide after serving as the head ofBurson-Marsteller ’s US Corporate and Strategic Media Team, and its worldwide spokesperson, for 11 years. In 2005 he was named PR Week’s PR Professional/Media Relations Executive of the Year, and the eight-year campaign he led for the US World War II Memorial was named PR News Public Sector Campaign of the Year. Peter is currently the principal of Flatiron Communications and president of the Publicity Club of New York. He also maintains the entertaining and interesting blog The Flack.
In this podcast, Peter discusses his early experiences in the profession and provides a wealth of advice for PR Students and New Practitioners.
Show notes:
00:14 Intro and news from Erin (site maintenance, Forward Podcast developments)
02:55 Paull introduces Peter Himler
05:00 Peter’s university beginnings
06:30 How Peter got into PR (into his first job)
10:43 Working in an agency
11:04 Peter explains pros/cons of different types of agencies
12:03 Agency vs. corporation
14:25 The importance of being immersed in business/issues pertaining to your client and its industry
16:11 Strategic approach to career or taking oportunities as they arise?
19:45 Skills sets for young PR pros
20:25 New life cycle of a story
24:42 Final advice for PR students/new practitioners
26:30 Paull wraps up
