Public Relations Copywriter. How does that sound as a job title? Does it suggest a monotonous cranking out of tactical PR documents, or a crucial role working with designers and new technology to make a difference to an organization’s reputation?

Stacey Dickens graduated with a PR degree in 2005 and is now a year into her first role - as a public relations copywriter for North Lincolnshire Council in eastern England. We’re all familiar with journalism graduates competing for PR roles; here’s a PR graduate in a role traditionally performed by a journalist.

As any good copywriter should, Stacey is happy to let the words do the talking. She’s just produced a handsome, revised style guide for the council, part of its commitment to clear communications. I’ll cite just one example to give a flavor of this excellent document. Among the words she advises us to avoid is stakeholder (a popular word in public relations circles). Why? Because it could mean “someone who is nervous around vampires.” Who said copywriting is dull stuff?

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We completed the critical part of switching the Forward Blog over to the new server yesterday, and everything seems to be running fine. We ran into a few snags, but I think we’re good to go now!

If while you’re surfing around the site you notice anything odd or run across something that’s not working quite right for you, please email me at my personal address at e.m.caldwell(at)gmail.com. (My forward-moving.com address will be working again early next week. It just takes some time to get all of the different elements changed over and set up.)

The GREAT news is that this is a really good “long-run” move for Forward.  So after we get the kinks worked out from all this, we’ll get right back on track — back to charging ahead and pushing the industry Forward!  (Cue the superhero music …)

Thanks for bearing with us through it all!

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