PR Tools and Bag of Tricks
Okay, a lot of times I get people asking me what are the super-secret tools in my blogging/PR bag of tricks.I usually refuse to tell them, because it is about me and my tools and my skill set. It is not about making the industry better, but about pushing myself forward as the numero uno dude.
Oh, wait, that is not how I work. Damn. Well, if it was, I would totally beat down people. Totally.
Okay, really, I work with the interns here and try to teach them the best tools that I have found on monitoring the blogosphere. Why? So they have the skills here, so I can send them work to begin, and then when they go off to their career, they will be able to use some of the tools I taught them here, and then pass on the knowledge to other PR people. It’s all about learning.
So, what do I use to find appropriate blogs? Easy: Blogpulse, Technorati, PubSub. Those three are great free tools to monitor and find information on blogs. Yes, they are not perfect, but they have been perfectly good tools to do what I need to do when finding and tracking and monitoring - they get the job done, for free.