Sure, TiVo’s great. But what about commercials?
I know this has been a common topic in the discussion of Digital Video Recorders, but the issue of people skipping over commercials with their DVRs has become more prominent to me as more of my own family have begun using the tools themselves for that same reason.
What is this bit of technology going to do to change the way companies advertise?
Of course there will always be the major TV events, like the American Idol finale or the Super Bowl which people will want to watch on live TV and will not be able to fly through the very expensive commercials. But what about the other times?
One thing to consider right now is that not everyone has a DVR, and until it becomes a truly universal household name, the crisis really won’t be a crisis.
But what happens when it becomes as standard as cable, and people don’t sit down to watch a show as it comes on, but only pick things that have already been recorded so that they can fly through the commercials as much as they please?