In a recent post by Jeremy Pepper for Bulldog Reporter’s Blog Run, he points to this post by Jeremy Wagstaff, a writer for the Wall Street Journal.

As Pepper puts it:

From a WSJ reporter that blogs, a good look at how PR people are dealing with bloggers - and dealing with them in a poor manner. A good post that is more about PR than just PR and blogs. It’s about the dance with journalists that PR people undertake everyday, and sadly that dance is being forgotten by some firms and some junior staffers don’t know how to dance with another person, a simple waltz. A MUST read for every PR person out there.

In reading Wagstaff’s post, I especially liked how he broke things down into pair of lists: one for bloggers, one for PR people pitching bloggers. As I’m both, I found his straight forward advice to be extremely helpful.

I agree with Pepper and highly recommend that you take a look. (And follow the links he includes within the post — very educational!)

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I find myself between a rock and a hard place. It isn’t life or death, but I am stuck when it comes to approaching this particular problem.

The problem is, this business I want to help doesn’t have a clear name in the community. Its customers call it by about four different names, but very few call it by the right one.

The business found this by asking customers to fill out a survey. The survey asked where certain products were bought. The customers knew the competitors’ names, but didn’t know this particular store’s name - even though they shopped there.

I want to help this business get its name out there, but I don’t know how to approach the manager that I would have to deal with. The business has no PR or marketing department, of course; thus the person I would be dealing with isn’t even in my directed field.

My question isn’t about pitching my ideas because that was covered in Ashley’s post. But how do I get my foot in the door? I know there is no perfect way, but the more possible suggestions to begin with the better.

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