Forward Podcast #3 :: Interview with Trevor Cook
With this third episode, we have another piece from Paull Young, our contributor from Down Under. He talks with Trevor Cook, author of Australia’s leading PR blog Corporate Engagement and a director at Jackson Wells Morris, a leading Sydney public affairs firm. The pair engage in a pretty thorough and interesting discussion of ethics and PR — amongst the musings on the practical application of ethics in the profession there are several pieces of advice that young PR’s can draw on.
Show notes:
00:14 Intro by Erin
00:52 Paull introduces Trevor Cook
02:00 Superficial treatment of ethics in PR
02:30 “Rather lose a client than an editor”; importance of maintaining reputation
04:15 PR students and ethics; some realities
06:16 Responsible advocacy; student articles from DePaul University, Chicago
12:00 “Truthfulness” and complexity
15:00 Advice for young people in PR
18:20 Ask questions, make sure info you’re about to pass on is true
18:55 Paull wraps up
Many thanks to Trevor for taking the time to share his expertise and perspective with us!
Forward #3 - Interview with Trevor Cook [19:36m]: Play Now | Play in Popup | Download (479)
[…] I’ve interviewed Trevor Cook for the latest Forward Podcast - you can download it here and get the show notes here. […]
Pingback by Young PR » Blog Archive » Forward Podcast with Trevor Cook — May 16, 2006 @ 3:03 am
[…] As always, Trevor Cook has some great thoughts on the topic. Read this post (which was an article from the Walkley magazine) and listen to our interview on ethics (Trevor discusses astroturfing) for the Forward Podcast. […]
Pingback by Young PR » Blog Archive » The PRIA and Astroturfing — July 11, 2006 @ 6:32 pm