We’ve all seen the pictures of missing children on the back of milk cartons, or on flyers in the mail. If you watched MTV in the early 90’s you may remember a song by Soul Asylum called Runaway Train that featured the pictures of about 40 missing kids throughout the video.

Well now Flickr is being utilized as a means for the pictures of missing children to be shown. The National Center for Missing and Exploited Children has begun posting its pics of missing children to a Flickr group. How cool is that! This is such an important cause. And it’s great to see that a new social media tool is the vehicle being used for it. (Tip of the cap to Kevin Dugan for that.)

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I was delighted (and equally intrigued) to receive the press release last Thursday for the fourth annual USC Annenberg Strategic PR Center’s Generally Accepted Practices (GAP) study. I admit, I … er … wasn’t aware of this study before. Perhaps because I’ve been a student for the last, well, forever, and the study is more professionally oriented. My lack of exposure and resulting ignorance is all the more reason to write about it for Forward!

My last exam was on Saturday, and I haven’t had a chance to pore over the entire report (which I believe is already available to all here), but I wanted to at least introduce our Forward readers to this study, give a little background, etc. I’ll get more into the nitty gritty of it all later.

(Some of the following, of course, is drawn from material released by the USC Annenberg Strategic PR Center.)

First of all, this study comes from the University of Southern California’s Annenberg School for Communication in Los Angeles, which is “among the nation’s leading institutions devoted to the study of public relations, journalism, and communication, and their impact on policy, culture and society.” (Read more about its PR curriculum here.)

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