Your ideas got turned down. Now what?
After seeing Octavio Rojas‘ post citing Eric Schwartzman’s benefits of podcasting, it got me thinking about the future of podcasting in general.
Eric Schwartzman points out the undeniable benefits of podcasting:
* Allows listeners to time-shift and place-shift media consumption
* 100% efficiency, since episodes are only downloaded by listeners on an opt-in basis
* Easily accessible to a global audience that is not defined by geographic boundaries
* Access to an educated, influential audience with a high disposable income
* Ability to leverage electronic programming without an outside news media filter
* Most cost effective electronic media distribution channel available
Reading this makes you realize that this could have such an impact on a commercial niche market by, in particular, being able to reach that “educated, influential audience with a high disposable income.”
So it seems frustrating that such an effective means of reaching an audience isn’t really being used yet by many commercial companies. And now, I understand that the period of acceptance might take some time, but knowing what we know about the benefits of podcasting for special circumstances, what if we pitch the idea and it gets turned down?