Our own Richard Bailey published an interesting post to his blog, PR Studies, on Friday. (I encourage you to check out the original post to understand the context of what I’m pulling from it.) In that post, he gives an outstanding outline for a “PR graduate 2.0,” to use his term. He describes the following as “an impossible job description for the ‘perfect PR graduate.’”

PR graduate 2.0

A Brilliant Consultancy (ABC) seeks an ambitious self-starter to work with a great and growing list of clients.

You will be:

• A sociable individualist. You have a strong network of friends, colleagues and contacts and can talk to anyone. Yet you know your own mind, have strong principles, and don’t mind going out on a limb or causing offence when necessary.
• Forward-looking, yet analytical. You understand where we’ve come from: business, media, politics, society. But you have a view on where we’re going and what’s needed to get there.
• An argumentative peacemaker. You can engage in debate, and see both sides quickly. Yet you know how to achieve consensus.
• A reflective activist. You love thinking. And you love doing.
• Flexible. You’re equally at home working in London, New York or Hong Kong.

You will have:

• A good degree in any discipline. I’m more interested in your ability to continue learning than in what you’ve already learnt.
• A demonstrable passion for success. This can be sporting, volunteering, commercial. (It doesn’t count that you love clubbing and going to the gym.)
• Skills, knowledge, enthusiasm. For technology, food, cars, fashion, languages. Do you love life and do you live it to the full?

You will get:

• Hard work, long hours, poor pay
• Great colleagues and great prospects
• The best training programme in the world

Still interested? Tell me in 500 words why you think your face fits. No, don’t bother. I already know about you from Google and Technorati. I’m impressed.

I thought this was valuable to share with our Forward readers. As Richard noted, this is an “impossible” description. But if you ask me, it’s good to look over and be aware of what employers might be looking for from PR grads now and in the future.

Share This: Email or bookmark the post