Blogger Relations: A Real-Time Case Study

Shel HoltzShel Holtz (a very good caricature to the left) is working on a new campaign for Click.TV. Click.TV is a new and very intriguing gadget that,

“puts an end to the pause/play nature of video. Producers create comments in the video that function like bookmarks so viewers can hop around a video as they wish. Second, on sites that integrate Click.TV code into their web pages, viewers can add their own comments, making online video a community experience.”

Sounds cool doesn’t it! People like our very own Erin Caldwell will have a field day with this thing.

To promote Click.TV, Shel has embarked on the always treacherous mission of doing a blogger relations campaign. I compare this to walking over half-inch think piece of ice above Niagara Falls. One crack and down you goooooo…

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Forward Podcast #2 :: Interview with Jan Ohman

We’re back with another episode of the Forward Podcast! We haven’t really settled into a regular gig with this, but material ideas are pouring in … so we just might be headed that way.

For show #2, we have another interview, this one coming from principal contributor, Ashley Imsand. She had a nice chat (twice!) with Jan Ohman of Intel, and came away with some good insight into internal communications on a global scale and how Intel is using a variety of tools to aid in that process.

Show notes:

00:13 Intro by Erin
01:03 Ashley introduces Jan Ohman
01:30 Jan gives her professional background
01:50 Communications strategies, planning
03:50 Challenges in communicating (and how to address them)
04:47 Communications tools
06:15 Advice to those starting out
07:00 Ashley wraps up

Thanks again to Jan for taking the time to share her experience and advice with Forward!

(As a side note, the Forward Podcast feed is now working properly — so you can subscribe via iTunes.)

Listen Now:


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