Duke and the Public Jury

Duke-Color-Logo.jpgThe Chicago Tribune ran an interesting editorial last week by Rick Maese, a columnist for the Baltimore Sun. It got me thinking about the way the attorneys on both sides of the Duke lacrosse rape case are handling the media, as well as how the media is covering the story. This has been the best example I can think of, in recent memory, of a trial being played out in the news media - in the court of public opinion. Not the Michael Jackson case, the Laci Peterson case or the Natalie Holloway case has played out in the public in quite the way this current trial has.

It seems as though every shred of evidence is brought to the public via a slick press conference, as though we were all assigned to be judge, and the media eats it up. Hearing the defense attorneys make their case, I can’t help but think it sounds like opening arguments. Maybe I don’t watch enough court TV, or maybe this really is a different kind of case. Each side is jumping at the opportunity to get their story out first. In the beginning, the prosecution was more reluctant, but with the increasing visibility of the defense and its media-intelligent attorneys, the prosecution is more often looking like it is on the defensive. Maese said it best:

Taken singularly, every day has brought a different knee-jerk judgment. The evidence-of-the-day always is compelling and, lacking context, always damning.How many of us rushed to verdict after the initial allegation? Did your opinion change when defense attorneys began poking holes? Change again when the e-mail was released last week? (There was mention of hiring strippers again. “I plan on killing [them] as soon as the[y] walk in and proceeding to cut their skin off,” the e-mail read. Amazingly, it became even more depraved from there.)And did your opinion change again this week when authorities revealed DNA tests didn’t implicate a single one of the 46 players who were tested?Or when the prosecutor vowed that the “case is not going away.”

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That’s playing your cards…

Who was it that said, “Finding a job is like eating a box of chocolates. If you’re good enough, the job will find you”?

Oh, right, that was me…and to this day I’m not sure what I meant by it.

What I do know is playing your cards right on the job search will result in a big payoff. I would like to be the first to congratulate our Founder, Managing Editor, and community leader, Erin Caldwell, for allowing Edelman PR (DC) to hire her. Excellent work, Erin. As Pepper said in your blog post, they are “lucky to have you.” A few details:

  • Title: Assistant Account Executive
  • Joining: The team with Mike Krempasky, Marshall Manson (the Wal-Mart blogger relations campaign), and others
  • Relocating: To the Edelman office in Washington, D.C.

So let’s review this success story and let it be a lesson for many of us. There’s no doubt that hard work, determination, and some creative smarts lead to job offers. But what else? I asked Erin a few questions about all this so we could understand how it worked for her. Surely Forward had something to do with it as well as her insatiable thirst for knowledge. Also, like many of us, Erin is geek in all the best ways. Could that be it?

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