Forward’s Podcasting Debut!

speaker.jpgSurprise! Forward is now podcasting!

This is our first shot at this, but we had fun putting this together and hope you enjoy listening and even learn a little something. We do have plans for more episodes in the future. We’ll definitely have more interviews, and some of the contributors may even mix it up a bit “on the record,” so that should be entertaining and informative.

For this first show, Paull interviews Stephen Lock, the General Manager of BAM Media, which is one of Australia’s leading sports and large event public relations consultancies (and Paull’s employer).

Show notes:

00:16 Intro by Erin
00:57 Paull introduces Stephen Lock
01:55 Overview of Stephen’s career
04:30 Lexmark Indy 300
06:10 Media management and PR with large events
09:20 Balancing different publics/stakeholders with large events
11:35 Advice re: careers in event management
15:30 Fun highlights from Stephen’s career
18:00 Paull wraps up

If you have any questions or comments to Paull or Stephen, feel free to post them below. And as always, feedback is greatly appreciated!

Listen Now:


icon for podpress  Forward #1 - Interview with Stephen Lock [18:36m]: Play Now | Play in Popup | Download (476)

Book Review: Full Frontal PR

The ever-enthusiastic Richard Laermer is a well-known public relations strategist. In his book Full Frontal PR, Laermer successfully covers the ins and outs of just about every aspect of the public relations function. At the same time, Laermer injects a much-needed dose of gusto, coolness and fun when covering the more traditional facets of public relations.

Richard Laermer is a recognized authority on public relations and media culture. Laermer is a former journalist who wears many hats. He is currently the Chief Executive Officer of RLM, a public relations firm that serves the consumer, technology, business-to-business, health-care, entertainment, publishing and financial services industries. Laermer is also a contributing editor to PR News.

The aim of Full Frontal PR is to teach its readers how to generate hype and use it to their advantage. Laermer’s book succeeds at this in almost every way.

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